Ali Fisher on State Department Twitter-Diplomacy

Our colleague Ali Fisher has emerged as one of the top analysts of public diplomacy, including its pursuit through new technologies and media. Following our own engagement with the State Department's efforts to spread its message via Twitter, he has offered a critique, "To Tweet or Not to Tweet, What is the Question?" on his website Wandren PD:

If [Twitter] is just another means to deliver a message (even if it has more of a human voice than other methods), another way to ask for comment just to answer back with the same rebuttals that will also appear in other media, to take a centralised view and drive traffic to other sites or stories produced by the same organisation, it is a missed opportunity. But if that’s all you want if for, then it will do the job just fine.