Thursday
Nov132008
Wandren PD
Thursday, November 13, 2008 at 20:21
Our partner, Ali Fisher, runs one of the best sites considering public diplomacy. His latest entry on Wandren PD takes on the issue of how to "win hearts and minds":
There have been many attempts to pin down what Public Diplomacy is about, and as I’m currently finishing editing The Trials of Public Diplomacy, this has been at the forefront of my mind. Rather than seeking another definition to encapsulate (or exclude) certain actors, methodologies, or bureaucracies, I’ve been seeking to think about what PD is it at its core.
To me it is attempting to influence behaviour to change the odds of certain outcomes occurring....
There have been many attempts to pin down what Public Diplomacy is about, and as I’m currently finishing editing The Trials of Public Diplomacy, this has been at the forefront of my mind. Rather than seeking another definition to encapsulate (or exclude) certain actors, methodologies, or bureaucracies, I’ve been seeking to think about what PD is it at its core.
To me it is attempting to influence behaviour to change the odds of certain outcomes occurring....